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Emmaus video firm receives New York chapter Emmy

FireRock Productions, in partnership with Mary’s Place by the Sea, has received a New York Emmy® Award from the National Academy of Television Arts and Sciences.

It’s FireRock’s first time entering the New York competition, and its first award from the New York chapter. The 64th New York Emmy® Award ceremony was presented virtually.

The Emmaus-based video production company received an award in the “Human Interest - Short Form Content” category for “Mary’s Place By The Sea: 10 Years, 10,000 Women,” Kara Grimes, Executive Producer; Julia Urich, Producer-Director, and Rocky Urich, Producer.

The video honors the 10th anniversary of and more than 10,000 women served by Mary’s Place by the Sea, Ocean, Grove, N.J., a respite home for women with cancer, providing services at no cost to guests.

FireRock Productions is a video production company run by husband-and-wife team, Rocky and Julia Urich.

FireRock has received 35 NATAS Emmy® nominations, and received 12 Mid-Atlantic Regional Emmy® Awards since 2013.

The Urichs are graduates of Salisbury High School, Salisbury Township. Rocky Urich received degrees from Northampton Community College and DeSales University. Julia Urich received degree from Muhlenberg College.

Lehigh Valley native, Kara Grimes, Communications Manager for Mary’s Place, and Executive Producer of the Emmy-winning piece, said, “This prestigious award holds so much meaning for our team at Mary’s Place by the Sea, but even more so for our guests.

“In 2019, our mission reached two milestones: 10 years of service and 10,000 women with cancer served. This video tells that story, is a tribute to every woman who has ever walked through our doors at Mary’s Place, and serves as a welcome letter to the many more women we are yet to meet,” Grimes said.

“We are incredibly grateful for the beautiful partnership we have formed with FireRock to tell this story and, with special thanks to this New York Emmy Award, to share it with the world,” said Grimes.

Information: www.FireRockVideo.com; 610-657-5829

CONTRIBUTED PHOTO From left: Kara Grimes, of Mary's Place by the Sea, and Rocky and Julia Urich of FireRock, gathered to watch virtual New York Emmy Awards ceremony at FireRock's office, Emmaus.