The Greater Lehigh Valley Auto Dealers Association (GLVADA) unveiled highlights of the 2026 Lehigh Valley Auto Show during a press conference held today at Lehigh University’s Stabler Athletic & Convocation Center, including new vehicle innovations, the inaugural Cars & Kids, Because We CARe Community Gala, a new Bernese Mountain dog mascot named Driver and expanded nonprofit and community outreach initiatives.

The annual Lehigh Valley Auto Show, themed “Accelerating Excellence,” will take place March 18–22, 2026, across Lehigh University’s Goodman Campus, bringing together leading automakers, emerging technology, and community-driven programming in one of the Northeast’s fastest-growing regions.

“This year, we’re showcasing more than vehicles, we’re showcasing progress,” said Dan Moyer, Executive Director of GLVADA. “Economic progress, technological progress, and the incredible momentum of the Lehigh Valley. The vehicles you see today represent the futur of the auto industry. A future that is cleaner, smarter, and more connected.” FOR IMMEDIATE RELEASE Contact: Dan Moyer, Executive Director Greater Lehigh Valley Auto Dealers Association (GLVADA) dmoyer2@ptd.net 610-972-5496

SUVs and crossovers will headline this year’s show, reflecting national trends as the segment now represents nearly 80 percent of vehicles on the road. Attendees will have the opportunity to compare models side-by-side across categories, including electric vehicles, hybrid SUVs, performance models, and advanced driver-assist technologies.

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