Members of the Lehigh Valley Charter HS for the Arts sophomore Communications and Media Studies class held a press conference May 20 to announce their Musikfest concert block happening Aug. 3 at the festival’s Plaza Tropical stage. The students produced the block as part of a class project with ArtsQuest’s Marketing Musikfest program.

Through instruction with ArtsQuest’s Chief Programming Officer Patrick Brogan and his team, students learned many valuable skills that are required to produce a major music festival such as Musikfest. They were then tasked with booking four acts for a concert block at the festival. The students have been responsible for reviewing band/artist submissions, booking artists, marketing, public relations, managing a budget, procuring sponsorship, creating design elements for promotions, and producing show elements.

The four bands the students selected for their concert block Aug. 3 from noon to 4 p.m. are Screenager, an alternative/indie artist from New Jersey; 49 Burning Condors, a gothic rock band from Philadelphia; Sunrise Cries, a classic rock/grunge band from New Jersey; and Joy and the Wildfire, an indie rock duo from New York.

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