Published October 24. 2017 12:00AM
Long in the works behind the scenes, the Southside Proud marketing campaign officially launched at a public gathering Sept. 30. Part of the Southside Vision 2020 neighborhood improvement project, the campaign is geared toward bettering the Southside’s image in the city’s consciousness, turning from the impression of rough and compact steelworkers’ districts to the modern iteration; schools, restaurants, entertainment and the arts all within walking distance of close-knit neighborhoods.
CADCB Director Anna Smith welcomes the small gathering of friends and volunteers who have are already showing their appreciation for the area. They were thanked in turn with Southside Proud T-shirts, merchandise and lunch from Lehigh Pizza.
