South Bethlehem community partners are launching the Southside Proud grassroots marketing campaign at 1:15 p.m. Saturday at the Greenway and New Street.

Immediately following the Southside Cleanup, the Southside Vision 2020 Transforming Community Image Committee invites volunteers, residents, sponsors and partners to see videos and hear presentations about numerous efforts in rebranding the neighborhood and coming together to celebrate what makes the Southside community great.

There will be free pizza.