ESPN live look-ins coming to Bethlehem
Lehigh Valley will be in the national spotlight when ESPN visits SteelStacks June 16 as part of the official FIFA World Cup™ SoccerFest and Viewing Party. For more visit lvsoccerfest.com.
The internationally respected sports network has selected SteelStacks as one of a handful of destinations around the country where it will offer live look-ins at the crowds gathered to watch the USA versus Ghana game, set for 6 p.m. that evening.
As part of its coverage of World Cup Brazil™, ESPN will have cameras at select soccer viewing parties around the U.S. The network plans to offer live look-ins during the United States' games, capturing audience response to goals and big plays, as well as reaction following the conclusion of matches. In addition to Bethlehem, other cities confirmed so far for ESPN appearances include Chicago and Kansas City.
"As we move closer to the start of the 2014 World Cup, the excitement for this international soccer showcase continues to build," says Curt Mosel, Vice President of Marketing and Public Relations for ArtsQuest, the nonprofit arts organization serving as the host for the SoccerFest and Viewing Party at SteelStacks. "Over the past few months, we've worked closely with ESPN to highlight the many elements that will make the FIFA World Cup™ SoccerFest and Viewing Party a one-of-a-kind experience celebrating the World's Game, so we're honored that they have chosen SteelStacks as one of the locations for game-day coverage.
"We thank FIFA and ESPN for their interest and involvement with this unique soccer celebration here in the Lehigh Valley. It really highlights this region's growing reputation as a destination for world-class festivals and sports events."
The FIFA World Cup™ SoccerFest and Viewing Party will take place June 12-16 and 19-22 at SteelStacks, a new arts and cultural campus located on the site of Bethlehem, former Bethlehem Steel plant. From 1913-30, Bethlehem Steel was home to America's first pro soccer dynasty, the Bethlehem Steel Football Club, which would twice go on 41-game winning streaks while also becoming a five-time winner of the National Cup, now the U.S. Open Cup, the longest running soccer competition in the nation.
One of a select few outdoor viewing events in the nation officially approved by FIFA, the FIFA World Cup™ SoccerFest and Viewing Party features 26 World Cup Brazil™ games, including USA versus Ghana June 16 and USA versus Portugal June 22, shown on a 17-foot high by 27-foot wide outdoor LED screen on SteelStacks' Air Products Town Square.
Both weekends of the festival are also packed with soccer programs, clinics, hands-on activities and special events appealing to soccer fans, players, coaches and families. For more information, visit www.lvsoccerfest.com.