Melody Bradford has been named Sales Director of The Lehigh Valley Association of Realtors (LVAR).

Bradford oversees sales of advertising space, manages the content, artistic development and marketing of LVAR's publication, Lehigh Valley Real Estate Weekly; its website, LVAR.org; and e-newsletter, In the Know. She also oversees the LVAR Sponsor-Affiliate program.

She was account manager at Millennium Medical Education Resources, Ltd., where she received the Largest Sale and Largest Publisher Sale Awards in 2011 and Top Prospector accolades.

Before that she was an account manager and sales coordinator for Rodale Inc.'s Special Markets Division. She has experience selling real estate as a member of the National Association of Realtors.

Bradford received a Bachelor of Science degree in Mass Communications from Mansfield University.